The benefits deriving from consumption economy, which many economists try continuosly to highlight, are completely overocome by its costs and dis-advantages: increasing energy needs, overexploitation of natural resources, out-of control pollution, unsustainable life styles in physical and psychological terms.
In the same time, there are many non monetary costs generated by this irrational economy: the exasperation of those particularly competitive aspects of this speculation and exploitation economy provoked a physical and mental obesity, the debunking of the idea of family and community, a systemic individual and collective humiliation, the destruction of solidarity links.
All this makes evident how important can be an idea of economy based on frugality. The consumption economy has transformed the concept of frugality into a synonym of deprivation and sacrifice. Frugality is linked to the idea of modest consumption and semplicity giving more emphasis to other aspects fo life rather than job carrier, accumulation, money.
Frugality is often accompanied by the concept of "downshifting": "downshifters" are those who, reducing their time to job and thus accepting a reduced income and less carrier opportunity, have decided to spend more time with their family and the community where they live. This is translated into less stress, more activities with direct contacts with nature and environment, more social committment.
While consumption economy is mainly focused on production, purchase and waste of objects (with relevant impacts in wastes' production) a frugal economy is mainly biased on production and management of relations.
A frugal economy and downshifting are based on great investment in human capital to create the abilities to minimize and optimize consumption maximizing in the same time personal control over personal choices and lifestyles.